Standing at a public place, say a platform, waiting for a train, if you're going through your crisp newspaper, rest assured, you're doing your bit towards public service. More often than not, you'll find a number of people benefit from your offering. The catchy the headline, the more public you'll be serving...glancing...peeping from over your shoulder.
Some people may have the same newspaper, still, if they find you on a different (spicier) page, they'd turn to that, not immediately, (c'mon, they're no kids) but with calculated timing, as if they never saw you. Some read the material in your hand so very seriously, that it makes you think "do I turn-over the page when I'm through, or should I seek his (their) permission first?"
You can cater to the youth (-at-heart) by reading an article on the reverse-side of a b(/h/m/l :P)ollywood bombshell's picture. Still, whatever article you read, always know this, you've got company! ;)