I like the way Decathlon has kind of 'democratised' sports' goods in India. A recent news report backs it up. In a place like Pune, and not very long ago, things were somewhat different and not in a good sense. Allow me to be less euphemistic. Things were very different! Picture this: a handful of sporting goods outlets, with an irksome, proud and snobbish staff, blinded by the
Democratising sports
Democratising sports
Democratising sports
I like the way Decathlon has kind of 'democratised' sports' goods in India. A recent news report backs it up. In a place like Pune, and not very long ago, things were somewhat different and not in a good sense. Allow me to be less euphemistic. Things were very different! Picture this: a handful of sporting goods outlets, with an irksome, proud and snobbish staff, blinded by the